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Are there more YMYL niches than non-YMYL niches?
Posted by on January 30, 2021 at 6:00 pmI thought YMYL was mostly just financial and medical, but it extends beyond that. Doesn’t this cover the majority of niches, especially the most profitable ones?
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>**2.3 Your Money or Your Life (YMYL) Pages**
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>Some types of pages or topics could potentially impact a person’s future happiness, health, financial stability, or safety. We call such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL topics:
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>**News and current events:** news about important topics such as international events, business, politics, science, technology, etc. Keep in mind that not all news articles are necessarily considered YMYL (e.g., sports, entertainment, and everyday lifestyle topics are generally not YMYL). Please use your judgment and knowledge of your locale.
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>**Civics, government, and law:** information important to maintaining an informed citizenry, such as information about voting, government agencies, public institutions, social services, and legal issues (e.g., divorce, child custody, adoption, creating a will, etc.).
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>**Finance:** financial advice or information regarding investments, taxes, retirement planning, loans, banking, or insurance, particularly webpages that allow people to make purchases or transfer money online.
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>**Shopping:** information about or services related to research or purchase of goods/services, particularly webpages that allow people to make purchases online.
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>**Health and safety:** advice or information about medical issues, drugs, hospitals, emergency preparedness, how dangerous an activity is, etc.
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>**Groups of people**: information about or claims related to groups of people, including but not limited to those grouped on the basis of race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender or gender identity.
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>**Other:** there are many other topics related to big decisions or important aspects of people’s lives which thus may be considered YMYL, such as fitness and nutrition, housing information, choosing a college, finding a job, etc. Please use your judgment.
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>We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially negatively impact a person’s happiness, health, financial stability, or safety. -
3 Replies
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From that description it indeed seems like a huge part of typical queries fit into that category.
I found that many YMYL pages ranking well are governmental or big media. It is safer to show such pages as those are part of organizations which presumably behave well.
This means many pages that could be seen as more relevant, meeting the query intention better are downgraded. And of course, often those downgraded pages have better quality.
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Honestly at this point I just assume everything is YMYL – and treat it as such. If you look at one of Google’s examples of a YMYL page, one of them is LL Bean selling backpacks. If that’s YMYL, it’s safe to assume anything could be – it’s just that some niches (like finance, pharmacy, etc) are more YMYL than others.
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**Other:** – is equal to everything.
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