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Are there established names referring to the different techniques used to cultivate engagement and attention?
Posted by on December 14, 2025 at 11:25 amI'm looking for "technical" or established terms for attention-farming techniques, often found in clips from tiktok and YouTube, such as:
Showing some guy looking at the camera under a clip
Showing a video game clip running simultaneously with the content
Using Single-Word subtitles
Using subtitles to explain clip-context
Starting catchy music but letting the clip end before the tune ends satisfactory
Not just general terms like brain rot or ragebait, but more specific if possible.
I'm super fascinated by those cheap and dirty tricks that exploit human attention span, so if you have any further reading or studies, please share.
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1 Reply
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This is very normal now a days, using proven video thumbnails or addictive audio hooks at first 3 second is very normal for YouTube,
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