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Are the CPAs in Manual CPC usually more volatile than Smart Bidding?
Posted by on July 24, 2024 at 9:43 pmHi all, I’m currently running a few manual campaigns into the third month now, planning to 50/50 split test against automated now. I usually review campaign performance at the end of the week and have noticed that the CPA can be quite volatile, with some weeks being great and other weeks it shooting up even though no changes have been made to the campaign and with no apparent reason. I have kind of put it down to consumer behaviour and demand in the market that particular week.
For those who have run both types of campaign, did you experience similar volatility in your manual campaigns? How about when you switched to smart, were the CPAs less volatile?
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1 Reply
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Cpas can definitely be less volatile, especially on a tcpa bid strategy. However, your success will depend on other factors including the amount of data you can collect, and the frequency of conversions you’re getting.
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Of course, CPA and CPC are more volatile because they cover a wide range of keywords. Smart Bidding, once it gets a couple of conversions from certain keywords, focuses more on those keywords and ignores others. If you wish, let me have a look.
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