• PPC

  Are RLSAs still a thing people use?

  Posted by ConfidenceMan2 on January 23, 2026 at 4:11 pm

  

  I'm considering setting up RLSAs my account but it's been a while since I ran them. I have these audiences in observation on existing campaigns which use smart bidding. I know this means that Google will use these audiences as a signal for those campaigns and I'm assuming will also show to those people more too. My thoughts are that this might be duplicative or it might not really be a strategy folks use anymore. Thoughts?

  ConfidenceMan2 replied 4 hours, 6 minutes ago 1 Member · 0 Replies
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