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Are Facebook ads still viable for small budgets?
Posted by on May 7, 2021 at 1:05 pmI’ve just started using Facebook ads in April and it was doing ok with 3x ROAS for 3 weeks(spending about £30 a day). I was just about to increase the budget to see how it goes when iOS 14.5 was released and performance went down to 0.80 ROAS. CPM shot up from £20 to £50 for conversion campaign with gender + one interest targeting.
What is your view on advertising with a small budget on Facebook? Is it dead? Is it temporary slow? Is there a way to improve performance?
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2 Replies
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Try to change the image. It will renew your ad and maybe reach again the same ROAS. Also always have in mind the “Frequency” (for cold audiences keep it near 2) and check the first time impression percentage
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Stop that comoaign and start again, I just helped someone just recently and they have good results
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