-
Are brands relying more on creators now than ads
Posted by on April 3, 2026 at 11:13 amI have been noticing that a lot of brands are shifting away from heavy ads and focusing more on creators and influencers.
It feels like people trust content from real individuals more than polished campaigns now. Especially on TikTok and Instagram, the content that performs best usually feels native and authentic.
I recently read about a Dubai based agency called Trifid Media while browsing their site trifidmedia .com and their whole approach seems to be centered around influencer management and organic growth.
They focus a lot on working with creators, user generated content and even employee generated content instead of just pushing ads.
It made me think this might be the direction things are going.
Are you seeing the same trend or is paid advertising still working better for you -
1 Reply
-
Paid ads still work, but creator content usually wins attention first. Smart brands are blending both, not choosing one.
Log in to reply.