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Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness?
Posted by on November 12, 2025 at 9:39 pmI was reading in this sub and elsewhere how Google's recent search result changes have limited the usefulness of certain features of Ahrefs and SemRush as they try to figure out how to adapt. Is that the case for keyword research? I was considering signing up for a free trial on SemRush or for one month on Ahrefs to do keyword research for my single website. How well would that work now, and which of those two services do you recommend to optimize SEO on existing pages, find new search term possibilities I may not have thought of with lower competition, and to create new pages to fill SEO gaps?
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1 Reply
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I would suggest semrush because the cost kinda makes sense. Also, recommend working on AI search queries to increase AI visibility rather than traditional keyword reasearch.
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They’re less useful than historically.
Google is doing everything can to move keyword patterns around.
I’d focus more on what’s in the auto complete and serp inserts. What gaps, google just funnels people from the gaps to the words that sell the best. -
The change Google made has not changed keyword research at all.
Both are great tools, but I prefer Semrush. You really can’t go wrong with either one.
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I’ve found a lot of keywords where the trend and volume data are not reliable, but overall, I like Semrush for keyword research.
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