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Anyone using newer SEO tools worth switching to from Ahrefs/SEMrush?
Posted by on November 20, 2025 at 12:32 pmI’ve been manually auditing a handful of client sites lately, and it’s getting a bit painful jumping between tools for technical issues, keyword tracking, and competitor analysis.
For those of you handling multiple sites, what’s your go-to “all-rounder” SEO tool these days?
I’ve used Ahrefs and SEMrush, but I’m curious if there’s anything newer or more cost-effective that you genuinely feel is worth switching to.Would love to know what’s actually working for you in 2025—not just the usual big names.
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1 Reply
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That pain is real. I hate switching tabs always.
Lately I’ve been using a smaller tool I’m building for my own workflow. It helps me to find keyword gaps, rank tracking, and blog post writing in one place so I’m not opening multiple tabs for everything.
It’s definitely not an Ahrefs replacement, just covers most of the stuff I actually use day-to-day to be efficient.
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TBH I use Ahrefs for keyword research, screaming frog for tech issues and semrush for rankings as you can select checking rankings for specific cities in there.
For most SEO work on page from a content perspective or competitive analysis that’s when AI comes in, then it’s the good old fashion human touch.
Breakdown for me is
50% AI
20% Ahrefs
20% Frog
10% Semrush (least favourite tool)There is no magic formula really
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I was looking for, but cound’t find the suitable one.
But, if Ahrefs keep increasing their limits spend – I guess I will look much deeper 😀 -
I am enjoying HASO, Shuttle SEO and SiteChecker.
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If not those two, SEranking seems to be the next popular one with Moz being considered outdated.
We use SEranking, its not the prettiest but it is similar to SEMrush with overall features
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Most of the new SEO suites look fresh but don’t really change the work. One I tried last month kept missing basic crawl issues even though it claimed to be an all-in-one. You end up sliding back to the usual mix because it just covers more ground. Switching tabs feels annoying, but it’s still where things break the least.
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tool hopping gets rough when you are doing multi site audits. i’ve been mixing one crawler one rank tracker and one cheap backlink checker to keep context switching low while still catching the essentials
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ahrefs for backlink stuff
serpfox for serp tracking.
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Saaga solve is best all around seo tool i have come across so far
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SE Ranking does a really good job.
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