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Anyone using AI native campaign management tools?
Posted by on November 13, 2025 at 3:27 amLooking for some recommendations of tools that allow to process campaigns data through an AI agent.
I played with some meta MCPs and Claude, but the results were never that good.Anyone found anything better? Otherwise what are you using? MCPs, sheet upload, screenshots, copy paste into ChatGPT?
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1 Reply
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Best it can do is give you an ok campaign draft or optimization recos that need to be revised.
At this point no matter how good your prompt or which model the output will only be better than the bottom 20% of human practitioners.
That might not last long, but it’s my take on the current state of play.
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I find most AI tools are pretty poor when it comes to running advertising. LLMs suck at analysing data and providing accurate recommendations. Image and video generation are still clunky.
They can assist and help remove some hurdles but still need a lot of human intervention.
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Yes, a few tools try this — like Smartly.io, Madgicx, and Adcreative.ai — but most still need strong human oversight. They can help with creative testing, audience signals, and performance summaries, but full AI campaign control isn’t reliable yet. Many pros still use Google Sheets, dashboards, and ChatGPT for analysis instead.
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