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Anyone Notice Adsense Revenue TANKING the last several weeks?
Posted by on May 31, 2020 at 11:36 pmI guess this isn’t strictly SEO-related, but I find you all to be super knowledgeable so I thought this was a good place to ask.
My clicks don’t seem to be down very much and my traffic is about the same according to Google Analytics, but I’m doing like half the revenue. No joke. Checked Webmaster Tools for any weird change in rankings, like maybe the quality of traffic went down, but it doesn’t seem like much has changed really.
What do you guys think is going on? My site is actually my username. Not meant to be a self-promotion, but the ads that Adsense seems to like showing are those stupid “print (whatever) here” and all that nonsense. I’ve tried other things like affiliates that relate directly to my niche and performance was even worse, so I abandoned that real quick.
Is anyone seeing this kind of trend with their own site(s)? Thanks for your help everyone.
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12 Replies
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Providing that there has been no notable changes in traffic/traffic quality/site design, then there is a good chance this is due to advertisers reducing their Ads spend due to covid.
Given the auction methodology of Google Ads, the less people bidding (and bidding less), plus an increase in traffic available in general due to covid (more people at home browsing the internet), the lower the CPC/CPM will be for advertisers/ad publishers.
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Ad spend is in the shitter. Stockists are low on stock, people aren’t buying what they usually buy. Just the nature of covid at the moment.
Saw a drop of 50%+ in display ad revenue as well.
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Unless you’re involved with the PPE or housewares people are buying because they need a new frying pan or toaster oven things are down
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I know from the other end we are getting more bang for our buck on search buys.
I think a lot of buyers have pulled back on spend.
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Ad spend is often the first cut heading into a recession and the first increased heading into a recovery.
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2 reasons I can think of:
1) Brave browser is absolutely climbing right now. And that auto blocks all ads.
2) companies are not spending much due to current climate.
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As an agency, can confirm spends are down. Many of our clients have halved budgets, and as part of that either cut display or shrunk it down. Even with reduced budgets we are seeing lower costs for ads. Great for us, but not so great for you. Sorry buddy.
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Uhh coronavirus is going on…
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My earnings about halved as soon as the country officially realized what was going on with Covid (fortunately I was ahead of things thanks to Reddit).
Now that the country is doing well again, lots of measures have been relaxed or lifted, my income is up again. Advertisers have hope for the future again it seems and are taking advantage of the preference for online shopping. So give it time and hope your country does well as a whole.
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My Adsense tanked in October 2019, I’d been earning the same RPM for years, I only had ads on one section of my site and had been earning around $100 p/m. It covered some costs and was a useful revenue stream. Then in October ’19 that $100 p/m fell to about $2 per month. Absolutely nothing changed on my end, traffic etc was exactly the same.
So I just took Adsense off my site.
At one point, about 15 years ago Adsense was a major revenue stream for me, I used to get $20+ per 1000 visits. What’s typical for 1000 visits now, $1? When Amazon cut their affiliate payout percentage they have to tell you about it, Google have done it silently. As PPC costs have gone up, Adsense revenues have gone down.
Publisher focused networks like adthrive and mediavine can get you those $20+ RPM rates, Google is a self focused network… focused on its own greed.
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y’all thinking Google is planning for some major ish? I mean, the whole system of it seem to be in a state of topsy turvy.
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Im just getting much better results from search ads currently so i decided to focus budgets on that.
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