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Anyone Know any good agency or freelancer for Google Ad Grants
Posted by on August 25, 2021 at 11:24 amI started my PPC career by taking on 2 ad grants accounts pro bono. I think I’ve taken them as far as I can get them. (They are both children’s charities, one is a children’s cancer charity, so tough space). I haven’t talked to the contacts at either charity about this yet (they are very hands off), but my goal would be to let someone take these accounts over.
I wanted to see if anyone knows of anybody/agency who has actually had good consistent success/experience wit ad grants accounts in tough niches. Thanks in advance to any replies!
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3 Replies
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Hi there, is there any way that you can convert your pro bono work to paid work? Since you have experience in these accounts, you would probably be the best person for it anyway.
We run a handful of Google Ad Grant accounts, but we charge for it. Most nonprofits with grant accounts are happy to pay for management since they are essentially getting $10k of free advertising each month.
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There is an official directory of Ad Grants Certified Professionals at [https://www.google.com/grants/get-help/certified-professional-agencies/](https://www.google.com/grants/get-help/certified-professional-agencies/). Plus there are some great agencies not in the program yet.
Ask the agencies what they consider a well-run account. They shouldn’t focus on how much the account spends, they should aim to get meaningful conversions that meet your organization’s real world goals, and quality metrics.
Children’s charities are especially competitive if your main goal is to raise donation revenue. Realistically you also need to use a paid account to do that.
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I have been curious… do people really search “cancer charity” or the like?
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