-
Anyone have experience with Google Ads in the MENA region?
Posted by on September 23, 2025 at 11:15 amI have been running Google ads in the MENA region and the competition is literally non existent in the PPC realm, I don't mean the big companies, I mean for local and small to mid sized eCommerce businesses, for example I got 500 conversions for a delivery company for less than $1k, that is massively unheard of in highly competitive markets.
Let me know your thoughts/experiences.
-
1 Reply
-
Can be very lucrative for the right product. A lot of international advertisers overlook it (and other lesser developed countries) because they don’t think the consumer base or purchasing power exists.
There are challenges though – language, processing payments (don’t get me started on sharia banks and merchant codes), a large % of low value leads (need to pass through value to your ad platforms).
-
I’ve got some insight into this region from working with PPC people to set up Google Ads conversion tracking for WhatsApp. It feels like there is a lot of opportunity right now – a young market comfortable using the internet and not a lot of advertising. Anyone running ads there is going to have a few good years.
-
I live and work majorly in the mena region. There is competition and advertising cost can be pretty high depending on your niche
-
Scale spend gradually while tightening geo targeting and language settings then layer audience exclusions to maintain cheap conversions before larger players raise CPCs.
Log in to reply.