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Anyone else seeing lower daily spend in Google Ads lately?
Posted by on September 12, 2025 at 3:28 pmI’ve noticed that some of my Google Ads accounts are spending much less than usual. They used to run smoothly with a consistent daily budget, but since the beginning of this month the spend has dropped a lot, and campaigns don’t scale like before.
Two other people I talk to are seeing the same thing in their accounts.
Is this happening to anyone else?
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1 Reply
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same, getting less clicks and spend lately… and worse impression share
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Been seeing alot of posts like this, could be a factor of things like macroeconomic factors, season (both industry seasonal and actual seasons), and maybe even some campaign level stuff. I see it for some accounts too.
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I’m seeing that too within the last week or so in multiple accounts, definitely an outlier compared to normal times. Haven’t yet found the root cause for it.
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Yep, in fact my cost per conversion is cut by 2/3rds.
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Depends on your vertical. What i’ve seen in B2B is Google almost *always* finds a way to use your entire budget for the day. Even if it’s to reel in garbage.
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My manual CPC home service accounts are getting cooked this month
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I’m seeing double the spend on our account since the beginning of September
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