Anyone else feel like running social media for a tiny business is exhausting?

[reality_club]

I’ve been thinking about starting something on SM. I’m not looking to make money just this idea I have. It could possibly turn into money, not sure, but I think one of the most important things you can do to not overwhelm yourself is to have batches of content ready to go. A month in advance. And use the creator tools to automatically push it.

[ncosentino]

I don’t run a brick-and-mortar business (although I will take the same approach for a gym I have some stake in), but for my digital courses and personal branding, I had to keep chipping away at things.

I am a strong believer that I need:
– More platforms
– More content

But the obvious tradeoffs are:
– Crappy content quality if you’re just trying to crank it out
– Extreme burnout just trying to generate ideas
– Monotonous copy+paste between platforms to post
– Forgetting or being lazy
– … and I simply don’t enjoy all of these things, so my happiness levels sink

My solution has been to focus on more “evergreen” content. It might not be the most exciting or viral content, but it’s helpful and educational. It’s also valuable yesterday, today, tomorrow, and a year from now. The more content like this I created, the more I could reuse it at a point in the future. And no, an overwhelming majority of your audience never sees your content, so reposting things is not a problem.

I created content this way, would automate the posting to a new platform, and then that would free up time to go focus on another platform. I continued doing this until I reached a point where I ended up creating a content scheduling platform, but I also have a big content library that perpetually posts.

This means I can:
– Focus on building more software
– Focus on trying new content types out (I still have my base stuff going out regularly)
– I can “take time off” because things still post
– I can focus on other parts of my business
– I can spend more time engaging with my audience vs just trying to get posts out

This was pretty transformative for me — I’d have given up long ago if I didn’t pivot to this model.

Wishing you success!

[TobRoy20]

The 1 bit of advice I’d drop regarding scheduling via a third party app. Social platforms are getting better and detecting this and they don’t like it, can’t hurt push, engagement, etc.

Most these days allowing for in app scheduling, yt, insta, and LinkedIn all do. So it might be worth doing that, even if it takes an extra couple of mins. I do it with my agency and it’s helped us a lot 🙂

[thatcooltechdude]

One thing I acknowledged is the repetitive nature of the work. This was helpful because I was able to identify why exactly I was feeling overrun. The work looked the same and things quickly began to feel like a cog in a machine. However, after realizing this, I have set hard “time limits.” Aka I time block how much I give to each platform so I don’t get sucked down an endless rabbit hole and keep things semi-evenly divvied up.

[HumbleTalk1489]

yes. i’m going exactly through this same issue myself and sometimes I feel like I hit a wall both creatively and operationally.

[TrendIris]

For sure, it’s definitely the quantity that gets me. But honestly, doing something, even if it’s replying late, is better than nothing. Not to shamelessly plug, but i’ve been developing a tool that automatically generates content based off of trending formats, and i’d love to share it with you if it could help!

[Chinksta]

I’ve been trying to build a following for a year for three accounts on instagram of my small business and didn’t get any results.

Tried to do anything and everything to get result but I got none.

I’m just stuck and don’t know how to proceed.

[Soul-31]

Hey look everyone, its the “socialBu” guy. This is an ad.

[ayecl]

try youanai: it learns from your website to create posts and queue them across platforms from a single place.