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Any PPC managers or brands aware of European digital ads platform alternatives?
Posted by on January 21, 2026 at 9:29 amI'm based in UK and trying to get ahead of the distinct possibility that maybe we and the EU won't be using Google or Meta products for much longer (if you know, you know).
So on that basis, are there any major search engines or social platforms with paid media platforms?
I feel like the answer is mostly no but am throwing this out there on the off chance.
Edit to clarify – looking for non-US platforms, please stop recommending Bing.
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1 Reply
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Why would you stop using those ?
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Mind sharing more details on this? Based in APAC and it seems that more ad platforms are becoming a walled garden.
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you’re basically asking if there’s a life raft on the titanic but it’s made of cardboard. bing ads exists i guess, if you enjoy yelling into the void with a 2% market share.
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Bing has a decent ad platform that’s been around forever. TikTok and Pinterest both have their own ad systems too. The pickings are pretty slim though if Google and Meta actually go down.
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I think there’s going to be a big push to break these companies up and there will be local alternatives that will take up market share.
Too many unknowns to be prepared right now.
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