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Any Page Feed Ad Tips? I’m Impressed with Them So Far
Posted by on December 7, 2020 at 6:15 pmI’ve been very impressed with Page Feed ads using a URL list from the site for a couple of sites. One realtor, one SaaS, and one eCommerce brand. I was very surprised at the search term report having very tightly matched keywords for the pages shown. I am impressed so far with the performance and ease of maintenance.
With that said, do you have any tips, insights, or unique use cases for these ad types?
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1 Reply
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page feed campaigns can work very well in certain niches, i like them a lot. They however wont work too well in industries where more generic keywords are used.
Good examples of usage is usually ecommerce with electronics, hardware & so on, since very specific search queries can be matched pretty well. If someone is looking for a replacement battery for Model No. aec874821cn8c8e8 for macbook 16″ 2018 version or whatever you can get nice ads titles and a specific match.
Its also so easy to cover thousands of product pages without a lot of effort. Image you want to build keyword based campaigns for 50k products or more, with all the specifications… it will take years.
Since you can also filter those campaigns according to the product availability you dont have to care about turning off ad groups of out of stock items.
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