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Anti AI Marketing Agency
With AI in marketing growing as rapidly as it is, and not just Chat GPT for captions and ideas but using video generation tools and AI avatars I believe we have lost the essence of marketing on Social Media. The ideation, strategy, creatives, all look alike and feels extremely "soulless", also some of the best work from our agency even in recent times has been done by real people using real equipment and not some video generation software.
We took this massive risk of not integrating AI in the earlier months when every agency was doing that and now that AI slop is on the rise and consumers hate it, we have 10x our results. I feel the use of AI for certain mundane tasks can be done to save time but it shouldn't compromise the quality of your final product as an agency, be it writing captions or churning creatives. Definitely use AI for inspiration or structuring your thoughts and strategy but real work and research should go behind the final
product.
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