-
Anthropic are hiring an SEO Lead – I guess GEO just isn’t working out
Posted by on February 4, 2026 at 3:55 pmh/t to u/jakehundley
About the role
We're looking for an SEO Lead to join Anthropic's growing marketing team. You'll own organic search strategy and technical SEO infrastructure across Anthropic's web properties — including claude.ai, docs.anthropic.com, and anthropic.com — ensuring our products and developer resources are discoverable, performant, and well-positioned in an evolving search landscape.
This is a high-impact, hands-on individual contributor role at the intersection of marketing, engineering, and data. You'll independently define and execute the technical SEO roadmap, drive site experimentation and conversion optimization, and make strategic recommendations that shape how we invest in organic growth. You'll partner closely with engineering, content, and analytics teams to scale organic discovery — operating with a high degree of autonomy while keeping cross-functional stakeholders aligned.
As AI reshapes how people search for and discover information, you'll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast-moving, technically complex environments — and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI.
-
1 Reply
-
😂😂😂😂
How the turntables
-
Can anyone provide the context?
-
If you’ve done any GEO/AEO you’d know that SEO is still a big part of it. It’s just different.
-
They need SEO people to help them inform how their AI attribution should be modeled. This is already solved in traditional SEO but still pretty unreliable for AI search. So need some expert SEOs to translate.
The people who thought AI SEO semantics was somehow magically different than traditional SEO semantics were confused IMO
-
Dream job tbh
-
If this isn’t a told-ya-so moment, IDK what is.
-
People get all up in arms over the acronyms. SEO, GEO, AEO. It’s all the same shit. It’s all Search Engines. 🤦🏻♂️
-
I honestly think that GEO is just a knock on effect of SEO.
Think about it… where do LLMs get their data? the web
How do they find the data on the web? by searching for it!It’s either baked in as part of the training process, which many companies probably have different ways of acquiring the data. Or the information is looked up with a lot of models nowadays having access to search the web. The higher you rank on Google, Bing, etc. the better chance you have of showing up in a generated response
Log in to reply.