• Social Media

  Analyzed 750+ social media job postings. Here’s what companies actually want in 2025 (and how to prep for it).

  Posted by TransitionNo9550 on February 6, 2026 at 8:29 am

  

  Spent way too much time analyzing 2025 social media job market data. Some interesting patterns emerged:

  Key findings:

  📊 70% of entry-level roles are agency-led (vs. 30% brand-side)

  📊 68% of professionals say the market is harder than 5 years ago

  📊 Major skill gaps: AI-driven ads, performance marketing, analytics tools

  📊 1.5M+ job openings but 69% cite competition as their top barrier

  📊 85% of hiring concentrated in e-commerce and EdTech sectors

  What this means for interviews:

  Companies want people who can:

  • Demonstrate analytics proficiency (Google Analytics, Meta Insights)
  • Show measurable results (15-20% engagement lifts, ROI metrics)
  • Handle multi-client agency environments
  • Execute performance marketing, not just organic content

  But here's the disconnect:

  Candidates show up talking about "passion for social media" and "creative content ideas."

  Interviewers want to hear about business impact and strategic thinking.

  The candidates who win:
  ✅ Talk about problems they identified (with data)
  ✅ Explain strategic decisions, not just tactics
  ✅ Share metrics that prove business impact
  ✅ Position themselves as strategists, not just executors

  I recently created a interview guide for social media roles that covers this framework—how to structure answers so you sound strategic instead of tactical.

  It's specifically for managers, marketers, and content strategists who know their work but need help articulating it in interviews.

  If anyone's interested, let me know. Happy to share the link.

  For those who've interviewed recently: Are you seeing the same trends? What questions are coming up most?

  TransitionNo9550 replied 5 days, 1 hour ago 1 Member · 0 Replies
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