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An experiment with some interesting results. Love some feedback.
Posted by on December 14, 2025 at 12:18 amI starting my wedding DJ business in late 2012 and being the IT person I am I've always focused on creating a good website that first and foremost was customer first but building good principles around that. One thing that I did from the start was intermingling both B2C client (main pages, some blog posts) and my B2B informational posts for DJs.
As google's algo changed rankings starting to get far more volatile where it was previously quite solid. To the point that I started to feel that my B2B informational posts could have been "confusing" the algo in the type of traffic it valued more in search. So I peeled off another domain, 301'ed my content over there.
These are small sites in the grand scheme. The new domain does about double the views (11k) while my B2C site does about half that (6k). But I did not see any wild variations of my primary KW/LTWK rankings during this split-off. Which honestly I thought I'd see some kind of rise thinking it was diluting things.
The past few months has seen even more volatility where I've appeared a few times top page, but more times than not hitting second on my best LTKW. Local is totally cool almost always ranking in the 2/3-pack. But local is not where I get my customers. Almost all are out of this area.
So it has me thinking. As an authority in the industry (I hate that term but whatever, my peers know me well), would it still make sense to split the content between the domains? I do have some basic hooks going into each site, but it's almost a bit of a brand split that I don't know if the value is now removing some of the authoritative B2B informational content away from the brand. And the brand is literally my name, so it's not some wild difference in naming scheme and all.
I just did a major rewrite of my B2C website to be lean and go in heavier on schema. Now I am deciding to redo the B2B site or just port the content back over into my main presence.
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1 Reply
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It depends on how well you understand Topical Authority and PageRank and how well you can shape it between two.
>**, would it still make sense to split the content between the domains**
Absolutely. A new domain will have no authority. Each link from the primary domain will pay an 85% dampening tax – so you’ll have to get many more links from other sources with authority AND traffic.
I’ve no dbout you’re an industry expert but Google’s ONLY way to know this is by looking at who links to you and why, and who in turn links to them
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