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An advice please
I’m running Meta ads and I’m confused about the next step.
Yesterday I launched one campaign targeting one city, $10/day, manual interest.
It got 2 sales.After that finished, I:
• Created a new ad set
• Same creative, same interest
• Targeted the same city + added a second city
• Gave the new city $10/dayResult so far:
• Original city: 0 sales
• New city: 4 sales
• Both ad sets now have about $2 left and will end soon.Question:
What’s the correct move now?
• Let them finish and duplicate?
• Kill the zero-sales city?
• Increase budget on the winning city?
• Or keep everything as-is for another day?I’m trying to avoid resetting learning or killing momentum.
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