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Amazon ads
Hey everyone! I am a junior ppc specialist and I need your help!
If I am setting up ads for 2 brands (1 is brand new, another is established and getting organic sales)
should I invest more into the second brand because it’s less risky? and focus on increasing brand awareness for the first product(track impressions, CTR, start getting first sales and treat this as a data I should learn from) and for the second brand should I focus strictly on ROAS?I am working on a case study… if anyone is experienced with amazon and is willing to take a look at it, I would be grateful!
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