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Am I crazy or is this massively underpaid?
Posted by on March 30, 2026 at 10:25 amA mate of mine just got offered one of those smaller “athlete” deals from a relatively big brand, and I’m trying to work out if it’s actually reasonable or as trash as I told him it was.
The deal is 4 videos a month for $100/month, plus some free supplements and commission on sales. Is that normal? Seems kinda trash tbh and a waste of time, but am I being unreasonable. I get that theres a little exposure of sorts that come with collabing with good brands, but $100 for that many pieces of content (across tiktok and insta, both over 30-60k followers).
I also put it through my rate calculator, even on the low end it came out at around $600–$800 per post for this kind of content. So in my head, they're effectively doing ~$2.5k–$3k worth of work a month for $100 + (hopes of) commission. I get that commission can scale if you’ve got a strong audience etc. but if you don’t, it basically turns into cheap promo work where all the upside sits with the brand.
Im still relatively new to content creating myself, and Im also a big 'time is money' person… so genuinely curious if this is just standard entry level stuff now or still a pretty average deal?
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1 Reply
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How big is the account and what kind of videos?
I have absolutely seen/been offered 25-30 dollars to create videos for a business. That seems like an “entry level” for video creation.
Is it enough? Depends on what is being asked of you, whether it aligns with your niche/brand…etc.
But your friend is being presented with entry level work and will have to decide if they are bigger than that.
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If you are earning any money on the side with not so time consuming work it’s not a waste. Is it a great deal not exactly but it’s decent for beginning.
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Yes based on your current performance and reach the are low balling you. Trying to see what they can get away with.
Get back to them with more data on your post performance and reach to justify the budget you want. See what they come back with.
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Nah you’re not crazy, that’s super low. Even “exposure” doesn’t pay the bills lol.TBH they’re probably preying on people who don’t know their worth. $100 a month is wild.
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