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Am I crazy, but are the new generation of “seo” professionals impatient?
Posted by on December 29, 2025 at 8:22 pmEveryone is talking about ai this and generative search optimization that, and yet aren’t explaining how it all works.
I’m also realizing that people are sort of “guessing” how things work as well. Like they aren’t focused on the history of how search works on the internet nor keeping up to date with the algorithm changes. And I think it’s mainly those that are like 30 years and younger.
Curious if you guys are noticing the same thing? People selling a sort of “shading” of what they think a service is as opposed to what the service is.
Wondering if this is reflective of a society that is leaning towards ai-filled knowledge more than anything, or if seo is just a crowded space and precious techniques aren’t working as well
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1 Reply
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The new crowd (entered within last 5 years) that only knows AI SEO don’t have the base knowledge of SEO I find. They’re just shilling it as an offering because clients bite.
There’s 2 groups of SEO clients right now.
1) business that invested in SEO for a while (10+ years) and know what works for them so they want to see fast roi
2) new business that thinks SEO is their silver bullet to keeping their business alive but they’re quickly dying due to high competition, outdated biz model, and/or demand is decreasing.
Both are rushing to that SEO peak at super speed rate. I think personally it’s just the business cycle we are in. As we fight for the last left over marketing dollars from clients.
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I think established SEO fundamentals remain important. I also think that selling on fundamentals makes you a commodity and gets lost in an ocean of “seo experts”. So many people have jumped to AI solutions as a differentiator that it now has diminished value. So, the old struggle to differentiate yourself remains. I see others that rely on sensational claims of success that challenge readers beliefs. And offering questionable seo with grand claims at a very cheap price. Others have niched down to focus on serving one business sector. The market continues to be oversaturated and requires planning to break out of.
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There’s a few groups in there. I think the guys getting fast authority from backlinks or watching Julian Goldie — 100%
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for at least the past 10 years I’d say 80% of the posts I see make it clear that they don’t know SEO, and they have no idea about the history of search or have a clue how it works. it’s the total opposite of how SEO started and it’s sad.
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I’ve noticed this too. So much of the AI SEO talk feels half baked…like people are just skipping over how search actually works and going straight for tactics without understanding the why behind any of it. Lot of throwing stuff at the wall right now.
The teams that actually seem to know what they’re doing are the ones using AI to level up their existing SEO game, not treating it like some cheat code. Agencies like Taktical Digital are still focusing on the fundamentals like clear content, solid structure, actual authority instead of chasing whatever buzzword’s hot this week. That feels way more sustainable than the hype train everyone else is riding. -
Could argue that it’s not a generational thing but more when people are new to the field they are impatient, especially with a demanding client/boss who also does not know much. People have always been looking quick gains, shortcuts or whatever you want to call it to see instant results.
>I’m also realizing that people are sort of “guessing” how things work as well.
I think there is no harm in this to see what works and what doesn’t, as long as they don’t start shilling or spreading misinformation. But as you said it helps to look at what has worked and still works today.
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