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All my boss wants is to rank our Website on AI
Posted by on February 9, 2026 at 11:21 amI have been working in SEO for some time, but recently I have noticed a shift in how people discover brands. Instead of searching only on Google, many users are now asking AI tools like ChatGPT, Perplexity, and Gemini questions such as “best service provider near me” or “top companies for a specific solution.” What’s interesting is that these tools directly recommend businesses, sometimes even before users visit a search engine. This makes me curious about how websites or brands actually “rank” or get mentioned in AI-generated answers.
+ my boss wants to rank on 1
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1 Reply
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Now that ChatGPT has ads, just do paid media on there.
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ranking in AI answers isn’t about keywords anymore, its about whether your content is structured and authoritative enough to be surfaced by LLMs. for midsize and enterprise teams, agencies like taktical digital frame this as AI SEO, building scalable content strategies so brands stay discoverable across answer engines.
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AI is at most using the same methods as traditional search engines, except the volatility of the responses is more extreme.
ChatGPT uses Bing’s Index and Google’s Gemini stack (AI Overviews, AI mode, etc.) uses Google’s index. That accounts for 80%+ of all AI traffic.
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You have to Explain them all the LLMs ranking is based on how your website performance in SEO. If website SEO is good and rank on first 2 pages of google. LLMs like AI overview,chatgpt,perplexity will automatically rank your website. so focused and stick to basic SEO.
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I hear this a lot from management.
If you want to come up in AI chatbots you need useful content and authority.
So basically SEO.
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ChatGPT and Gemini are just returning summaries of existing search results. As long as you have strong and consistent technical optimization, you are doing everything there is to do.
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You need to:
1. First have a regular drip of communication with your boss around (a) the nature of the usage of these tools, and (b) the volume of usage of these tools and (c) the estimated market share of these tools.
For someone who is ‘all in’ on AI, you won’t get them off that position without steady and reliable communication around what types of activity users are completing in AI tools, how much of that usage is search and brand/product/service discovery, and which of these tools i actually winning against other LLMs, AND how they’re performing against search.
Sideline, also need to be able to communicate numbers around how AI is showing up in search.
2. Alongside that, start educating yourself and your boss around how often AI responses are the same and the data we’re starting to get around response variants based on user personalization (on top of the underlying variables based on the architecture of LLMs).
3. Then, keep doing solid SEO and a proportional amount of work that you can attribute to AI focused outcomes alone. Also, when doing traditional solid SEO, make sure to highlight specific “normal” things that also seem to benefit good ole Googs and ChatGPT.
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