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AI-generated videos are starting to take over social media are they performing better than traditional content?
Posted by on October 22, 2025 at 6:53 amI’ve been testing a few AI video tools lately to see how they actually perform on platforms like Instagram, TikTok, and YouTube Shorts.
Surprisingly, some of the short, product-style clips seem to get higher engagement than regular videos maybe because they’re quicker to make and easier to test different styles with.it basically turns a short description or product image into a human-style presenter video. I used it for a few product posts recently and noticed they performed way better than I expected.
I’m curious how others see this trend:
– Have you tried using AI-generated videos for your brand or clients?
– Do people engage with them the same way as real, filmed videos?
– Or do you think audiences can already tell and scroll past?Would love to hear your insights or any examples you’ve tested yourself.
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1 Reply
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AI is just making it faster, cheaper and easier to test, but the same old rule still applies:
quality wins ( not “AI” vs “non-AI”) If the AI content is genuinely useful or visually strong, it performs.
If it looks lazy or obviously “auto-generated”, people scroll instantly. It actually hurts the brand.What AI really changes is the speed of iteration. You can launch 10 variations in a day instead of 1 per week. That learning speed compounds.
But the audience is already very good at spotting low-effort AI.
So in my view it’s not “AI videos vs filmed videos”, it’s high-quality vs low-quality, no matter how it was made.If you use AI as leverage (not as a shortcut to publish garbage), it works insanely well.
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Really interesting point. I’ve noticed the same trend lately — those AI presenter videos are starting to blend in surprisingly well, especially for short-form product explainers or UGC-style content.
From what I’ve seen, they perform great for *awareness* and *testing angles quickly*, but when it comes to *building trust or emotional connection*, real human videos still have the edge.
Curious to see how fast audiences adapt once AI avatars start looking even more natural. -
I’ve tested AI video tools mainly for quick product clips. Whether people engage depends on how natural the AI looks. Some viewers notice, but if the content is valuable or fun, they stick around. For brands, it’s a cost-effective way to produce more videos. Would be great to hear if anyone’s found the sweet spot where AI videos genuinely boost engagement or if it’s more hit-or-miss.
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Keep ai slop off social. Save our feeds, human creativity, and our planet at the same time.
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