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AI didn’t ruin content marketing; your mediocre, soul-less ‘strategy’ did.
Posted by on January 30, 2026 at 11:59 amEveryone is complaining about AI-generated 'slop' filling up the internet, but let’s be honest: most human-written content was already garbage. You’ve spent years writing for crawlers instead of people, and now you’re mad that a machine can do your job faster. True 'content' is about point-of-view and personality, things 99% of digital agencies are too scared to have. If your content can be replaced by a prompt, you were never providing value in the first place. You were just adding to the noise.
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1 Reply
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Yes I agree. At a time when you can create and produce almost everything, many are failing to understand the fundamentals.
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Yeah. AI didn’t kill good content. It killed lazy, copy-paste SEO fluff.
Use AI to move faster, then add your own POV, proof, and real experience so people care.
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Wow what a ignorant take lmao
The fact that AI slop is mass produced and low quality is nowhere in your statement…
If I can pump out 20 SOULESS AI videos in the time you can produce 1 we have a humongous problem!
AI slop edges out real content creators not due to quality, but quantity.
AI slop is curated automatically to the algorithm, so it masquerades as a good video not bc it’s good bc it’s a friggin ROBOT LMAO
thank you for this insane take … It went well with my morning copy 😩
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