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Agency’s – Anyone here specialize in marketing for daycare centers?
Posted by on August 23, 2025 at 11:34 amWe have loads of experience running enrollment campaigns for training programs and higher education. We have been able to repeat that for summer camps. I am exploring whether daycare centers are a viable niche.
For those who’ve worked with them: were the engagements actually profitable? Did centers invest enough in marketing services to make it worth the focus?
From what I can tell, margins are thin and many centers have wait lists. However, franchises and multi-location centers seem to have more need for lead gen and websites.
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1 Reply
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No. Day care care cenyers do not invest enough, at least in Europe. And mind you, the monthly fee is mid to high value.
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It would have to be a high end operation to afford/need the budget to spend on marketing.
Day care is under supplied and most of the customers are broke. If both parents didn’t have to work, they wouldn’t buy daily daycare. So the vast majority of the market only cares about price and location.
Most of the providers do it because they love kids and want to help, so are strongly averse to borrowing a bunch of money to make the center luxury and triple prices.
So the average daycare is booked up just with free business listings and referrals.
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Daycare centers with single locations usually won’t pay enough to make it worthwhile, since margins are tight and many already have waitlists but multi location operators and franchises do invest in lead gen and full funnel marketing, and those are the ones where engagements can be profitable.
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The real opportunity is with franchise/multi-location centers since they need consistent enrollment.
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