Agency boss is really harping on focusing exclusively on long form articles for SEO clients

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[PortlandWilliam]

My concern is you’re thinking of length rather than content. You can do well with SEO with a 300 word article in some verticals, and some, like law firms, you might need 2000 words to compete. Your authority on the topic is also a crucial factor.

[WebLinkr]

Google – and users – dont count words, dont care about “article length”

Whats interesting is that your agency boss:

1) Clearly doesnt understand the basic mechanisms of testing – so they’re effectively pretending to be data driven while exhibiting the same properties as anyone who is superstitious about something (i.e. they refuse to test if what they’re doing is real or not, preferring to rely on something they read and putting trust in that – that is **SCARY**)

2) They dont even understrand that users dont want to read forever

3) they clearly haven’t read anything about SEO in the past 3-4 years – the skyscraper “method” is a defunct, unproven, joke that Google mocks in the SEO Starter Guide

>
Or maybe what percent of that content is long form articles?

To what end? What value is that data except assurance? Are you so afraid of Google you cannot think independently?

Whenever I used to face this situation with writers – I would replace their content with a brief – usually just a doc with a few bullet points outlining the requirement and then after seeing their content rank – they’d claim – told you sao – they didn’t know their content ranked – someone in the SEO or web team would just send a serp report. So on a team call I would make them bring up the page and the absolute shock on their faces – and its not about embarrassing someone – evryone on the team understood the methodology: cold, hard realization – faced with the worst thing you can imagine and see that the world didn’t collapse is one of the fastest ways I can break that broken human psychology in technology

Go test – put Microsoft Clarity on the posts – its free, its amazing

Think for yourself – it will set you free

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[JadedAyr]

You’re better off establishing your target key words, then seeing the length of the articles that already rank for those, then trying to emulate that.

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