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After helping 80+ clients grow on Instagram, here’s what I learned (and what most people still get wrong)
Posted by on January 17, 2026 at 9:10 pmWhen I first started managing Instagram accounts, I thought growth was all about good-looking posts and the right hashtags. Fast-forward to now after helping over 80 clients across different niches. I've realized it's the complete opposite.
Almost every client I worked with made the same mistakes before I guided them:
Posting whenever they "felt like it" with no structure or rhythm.
Overthinking the look of their feed instead of focusing on the message behind it.
Copying big creators instead of understanding what made them connect in the first place.
Ignoring their audience replying to comments, sure, but never starting real conversations.
Changing direction too fast the moment a post underperformed.
Once we fixed those patterns and focused on consistency, storytelling, and engagement, everything changed. Their pages started to feel more personal, their content flowed better, and their engagement naturally grew no gimmicks, no fake followers.
Here's what actually worked:
Show up more than you show off. People follow presence, not perfection.
Think human, not algorithm. If you hold attention, the algorithm follows.
Your energy matters. If you're having fun creating, people feel it.
Every detail adds up. Bio, highlights, tone they all build your brand story.
Now, when I scroll through new accounts, I can instantly tell who's about to grow and who's holding themselves back usually, it's just one or two small tweaks away.
I've shared this because I see a lot of people putting in real effort but missing the small stuff that actually drives growth. If you ever feel stuck or unsure about what's keeping your page from moving forward, you can always reach out I don't mind sharing a few insights.
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1 Reply
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One thing I didn’t mention but learned the hard way: growth stalled every time clients chased viral posts instead of repeatable formats.
If you’re stuck under 5–10k followers, what’s been the hardest part for you consistency, ideas, or engagement?
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