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AEO, GEO is bullshit buzzword, intended to trick clients. Change my mind.
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Clients are asking for GEO services, we simply deliver them.
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Well its SEO. But whats good for for instance AIO if you optimize heavily might be bad for the Organic result.
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They all (AEO, GEO, LLMSEO, etc) mean the same:
Optimizing the brand for LLMs.That requires different priorities compared to traditional SEO.
If a client asks you to grow on Gemini and you do traditional SEO, you are not giving them the best service possible. Period.
In traditional SEO you spend:
– More time on content than trustworthiness.
– More time on backlinks than brand mentions.
– More time on H1, meta descriptions, etc than on schema.I’ve spent hundreds of hours with clients growing their AI presence since I started IndexGPT and I can assure you: directed effort toward presence on LLMs helps A LOT.
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I’d just add that to rank on AI mode answers, good backlinks value probably more than in the recent past.
That said, working well with SEO initiatives means working well with AI responses. -
Strong SEO is essential, but AEO/GEO optimizes for AI’s direct answers, which can steal traffic before users even click. It’s a hedge against how search is evolving.
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I get why it feels like bullshit. GEO/AEO is a black box right now, the moat is weak, and almost anyone can claim expertise. As users, we all have some intuition about how brands show up in AI. Ask an LLM about a brand a few times and suddenly you are a “GEO expert”. That part I agree with.
Where I disagree is that there is no value at all.
Classic SEO and AI answers overlap a lot, but they are not the same system. There is data already showing that difference. Ahrefs published a report showing that ~30% of brands mentioned by AI tools have no organic presence in Google at all. That alone suggests AI visibility is not just “SEO with a new name”.
In practice, good SEO helps a lot. If your site is strong, structured, and trusted, AI will usually pick it up. But there are also clear differences. AI relies more on entity understanding, summaries, citations, and machine-readable context, not just rankings and links. You can be strong in one and weak in the other.
So I would say:
* Yes, there is a ton of hype and self-proclaimed experts.
* Yes, many people are repackaging SEO and calling it GEO.
* But no, it is not fake or unnecessary. -
It is really confusing indeed.
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Yeah I agree thats mostly correct but often chatgpt search results are similar but not the same as Google serps, definitely more of an advantage if your website is not in the top 3 google results you can get cited in AI and jump above some of the top results in google by getting cited, but you still need a solid seo base for this to work
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As of right now, LLMs love listicles. Like spam, non-evidence based, whatever listicles. Just throw trash together and self promote yourself as number one at the top of listicle. Do them on your site or site you can get paid guest posts on. This pair wells with skyscraper strategy which is an seo tactic. Listicles were on their way out but LLMs reward this spammy unethical self promotion trick so have at’r
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add a bit of content optimization and asking for mentions in others’ websites listicles
plus, there are now lots of (long-tail) queries, that, as SEO, we didn’t target, but now we can/should -
You need a solid SEO foundation to be cited in LLM search engines.
From my experience, I learned some actionable strategies to improve your chances of being cited/mentioned in AI platforms:
Add answer capsules to blog posts with clear concept definitions for better RAG. Add FAQs (sourcing from PAA), focus on BOFU comparison posts (primarily on third-party websites), improve topical coverage for your core business concepts, and do proper internal linking. -
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I mostly agree with the spirit of that. Good fundamentals still do the heavy lifting and a lot of AEO talk feels like relabeling basic SEO for decks. Where I see a small difference is in how content is structured and summarized, especially for brands that care about how they are represented in answers, not just ranked. From an agency side, the risk is overselling it to clients who expect a new channel or guaranteed AI mentions. I frame it as incremental optimization, not a new strategy. If someone is pitching it as a separate magic lever, that is where it gets shaky.
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Haha 100%.
If anything outside of normal SEO scope – GEO is gaming Reddit
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i think geo is taking into account AI context is limited, this you should tweak your seo to have the best content upfront and not in your conclusion
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