AEO, GEO is bullshit buzzword, intended to trick clients. Change my mind.

[Business-Bother-4057]

Clients dont care for SEO, AEO, GEO…they care if they get sales. The way you get it done doesnt matter that much

[ApprehensiveSpeechs]

Yup.

[lolvoid69]

I can definitely argue on that, I work with AI visibility, and I know companies that have the best seo, but they do no appear on chatgpt. Companies that start using the tools or strategies on appearing on llms – are first and youre at the bottom, seo does ofc matter but aeo is another thing that should deffinetely matter to you too. 

[cherrypashka-]

Curious about the same. Theoretically, if you have good SEO, the AI will pickup your websites the same way (especially Gemini since it probably uses the same crawlers).

I can’t imagine if there is anything specific to AI optimization that significantly differs from SEO best practices?

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[Economy_Proof_7668]

Basically it’s SEO, maybe with a small dash of old-fashioned pre-digital public relations efforts which we should have been including anyway.

[qh_33]

There are few nuances but you are 90% right.

At the end, it’s all about retrieving information and presenting the right piece of it in an orderly fashion for the searcher 🙂

So, whether the guy is typing a query or conversing with ChatGPT, most of the “work” remains the same.

[Activeshadough]

I don’t think they are buzz words, but I think for them to work effectively, your SEO also has to be on point.

[anajli01]

Agreed-solid SEO is key. AEO/GEO can help in some niches, but for most, strong SEO alone is enough for AI to pick up your content.

[PrettyLength2407]

Mostly agree. Solid SEO already covers 80–90% of what people now call AEO/GEO. AI tools still rely on the same fundamentals: quality content, clear structure, authority, and intent matching. A lot of “AEO/GEO” feels like a rebrand of good SEO to sell something new—useful refinements, sure, but not a separate strategy

[BusyBusinessPromos]

This is not new information but unfortunately not popular information. People are looking for the quick fix and the quick buck and they’re finding it with these terms

[[FYI] GEO’s ugly campaign of intentional disinformation : r/SEO](https://www.reddit.com/r/SEO/comments/1nm6daz/fyi_geos_ugly_campaign_of_intentional/)

[https://www.reddit.com/r/SEO/comments/1nm6daz/fyi_geos_ugly_campaign_of_intentional/](https://www.reddit.com/r/SEO/comments/1nm6daz/fyi_geos_ugly_campaign_of_intentional/)

[FYI] GEO's ugly campaign of intentional disinformation
byu/WebLinkr inSEO

[cowbois]

Assuming that’s true, how would explain that plenty of companies have seen revenue from organic decline rapidly? I know quite a few B2B SaaS companies that have been crushing it with SEO for years and had top teams.

Revenue from AI hasn’t nearly made up for it yet. And there are some companies that are just gobbling it up via AI (mostly juggernauts).

[turnipsnbeets]

Yeah def agree for the most part. The one thing I’ve seen that’s clearly just GEO is listicles – I’ve seen sites that rank for no keywords (have high DR though..), and get TONS of AI traffic, from just thin programmatic review content.

So SEO as usual + extra to get brand featured in listicles / roundups (and directories or review spots like Trustpilot or Product Hunt or whatever.. ) plus more syndicated content on high authority parasite domains. Totally opens the space for listicle-specific PBNs lol ; )

[HyperPedro]

You are 100% right.

You can add more lists and citations to boost a bit more your AI notoriety but that’s it. GEO is just a fancy term for SEO who want to surf on the AI wave.

[ChrisCoinLover]

That’s how all these businesses that do SEO survive. Once in a while a new term comes out and then they sell it to the customers as a service… Ta da… $500/month. I worked for an agency and we even had our own teams coming up with “new” services yearly based on terms no one has ever heard.

Some will sell fine some won’t and next year the ones that didn’t sell will be renamed and will sell fine as well.