A lot of people are panicking about AI overviews right now, but under the hood it is still pulling from the same signals, structured content, authority, and citations.
If those competitors are showing up with claims that are flat out wrong, I would look at two things. First, where is that information being sourced from. Check their schema, directory listings, and PR mentions. Second, tighten up your own entity signals. Clear about page, consistent NAP across directories, strong reviews, and structured data all help machines “understand” you better.
In a few tests I ran on local lead gen sites, pages with very explicit FAQs and concise definitions were way more likely to get referenced in AI summaries. Not magic, just easier for models to parse.
The game is shifting, but it is still about being the clearest and most trustworthy source in your niche. Are you mostly local, or national? That changes the playbook a bit.