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Advice for multi-language sites: one educational, one entertainment
Posted by on December 3, 2020 at 7:37 pmI have 2 sites I’m generally suggesting we allocate a certain amount of resources towards having additional subdomains where translated versions are available and I can spend some time optimizing them better/differently for those sites. I was hoping for any advice and possibly thoughts about particular markets that might be better/easier than others.
Both are WordPress, probably using TranslatePress, though that isn’t set in stone.
Site #1 – Educational. Think preschool/elementary teaching, but with some overlap with parenting sites. In this case, we’re sure to focus on Spanish-language with an actual translator cleaning up the translation after Google Translate/DeepL does its thing. We could offer maybe U.S. Spanish, Mexico Spanish, and Spain as options, but not sure. They are mostly interested in U.S. Spanish speakers, but I want to capitalize on the audiences in other countries by optimizing in other regions. Would love to have a positive experience and open it up to other languages, but they will want to make sure the translation is properly vetted, so it might be slow. Not sure which language we would do after Spanish… we have connections to China but from what I can tell it’s just so difficult getting in on SEO properly with their different search engines and standards. So other European languages might be more realistic. But just starting to explore our options.
Site #2 – Broad Entertainment, movie and TV news. Most likely we WON’T have a translator for this beyond maybe just a small amount of vetting the main pages and section titles. Certainly not expecting to rely on translators for regular news items. Just what Google Translate/DeepL would provide. My thinking is that it is still worth it to set up subdomains in a couple of languages and optimize them differently… even movies and TV shows have different titles in foreign markets. Right now they really don’t think beyond U.S./Canadian markets.
So any thoughts or experiences with going down this route?
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1 Reply
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You could target multiple regions with a solid hreflang setup. I’d also check where you’re currently targeting each subdomain in Search Console. If you’re targeting a specific country, you can set that up in there.
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