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Advice
Posted by on January 15, 2026 at 12:47 pmRecently started managing an influencer that does commission based work.
We’ve gone from helping small rappers to street wear brands and just signed an NDA for a sneaker brand deal as well.
But can’t help but feel we are still only touching the surface, 50k followers, very loyal and niche following. Content is primarily green screen videos, very 90s 2000s niche with own identity element.
As his manager, what else can I do to work with more agencies and brands to scale operations. Our biggest deal is only around $6k for a website, however, only 1.5 months into this.
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1 Reply
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you’re basically selling a niche product to niche buyers, which is actually perfect for scaling. just need to find more niche buyers willing to pay.
hit up agencies that specialize in that specific aesthetic (90s/2000s nostalgia is having a moment), pitch deck with the loyal engagement rates and demographic data, and honestly just cold email brand partnership managers at companies that would actually vibe with green screen rap aesthetic instead of waiting for them to come to you.
also start tracking what converts best and lead with those metrics to agencies instead of follower count since your audience clearly punches above its weight. one deal every month and a half with commission-based creators is fine for month 1.5, you’re doing it right, just need to be more annoying about pitching.
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50k followers getting $6k deals after 1.5 months is already performing well above average so not sure why you’re complaining about “touching the surface”
Most influencers at that follower count are getting maybe $500-1000 per sponsored post. If you’re landing custom commission work and NDA-level brand deals you’re already doing better than most managers
Focus on case studies and results from current clients instead of chasing scale immediately. Brands care about ROI not follower count. If you can prove the 50k audience converts then bigger deals follow naturally
Also “working with more agencies” isn’t a strategy it’s just wanting more without knowing why
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