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Ads performance matrices!
Posted by on April 7, 2021 at 6:51 pm1. What do you guys consider as the top most matrices for measuring your Google search, display and video ads performances?
2. What are your next steps when a certain ad doesn’t match your benchmark? Optimize or pause?
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2 Replies
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Do you mean metrics?
Impressions
Clicks
Click-Through Rate
Cost Per Click
Conversions
Cost Per ConversionFor your second question, it depends. Too many variables to give a blanket answer.
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Optimize! You should definitely try to build multiple versions of your creative with different styles across all placement sizes within Google.
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