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Ad level URL or Final keyword URL
Posted by on February 13, 2021 at 5:42 pmI am a realtor doing Google ads myself. I was wondering if having a final keyword URL or leaving the ad level URL being the final destination makes a differenc. A few of my keywords do have final URLs for a more specific search, but I was wondering if I should just have final URLs on all of my keywords. If I leave the final URL blank does it just take them to the ad level URL? Any help is appreciated or if somebody could advise me on good practices that would be great!
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1 Reply
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You should have a general final URL attached to the ad, and then specify keyword URLs only when they need to be a different URL.
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