• PPC

  Ad Copy Evaluation – % served metric unavailable in Download, Report and Custom Metrics

  Posted by seohelper on June 3, 2021 at 4:17 pm

  

  I’m trying to use existing data to determine ad copy quality rather than to start an A/B test and have to wait for the results.
  I’m looking at more than just CTR, Avg. CPC or Conv. rate, because those metrics don’t take into account the value generated by any conversions.
  Since we’re an online retailer and there is enough data on the ad group, it’s fair to say that conversion value is our main focus.

  So I am currently looking at the ads’ Conv. value divided by % Served. If you compare that result per ad copy to the total ad group conversion value, you can quickly see what ad over- or under performs.

  Now the problem I’m running into is that I can’t use the % Served metric to show up in anything else but a basic view.
  The % Served metric is not downloadable, can’t be used in Google Ads Reports and cannot be used to calculate custom metrics…

  Is there any other way around this, without using third party apps?
  Can I somehow get to my ” Conv. value / % Served ” value with a workaround?
  Or is there an alternative metric that shows ad copy performance that includes Conv. value?

  seohelper replied 4 years, 10 months ago 1 Member · 0 Replies
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