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Access to my old employers ad account, and I’m laughing
Long story shore I have access to an old employers ad account on Google, and I'm completely laughing right now. They forgot to remove my access so I check in from time to time to see how they are doing.
I worked at an apparel company where my minimum ROAS was typically 200% on Pmax which I would spend $300k+ a month. I had a variety of search campaigns targeting our biggest competitors, keywords customers had with pain points (worked AMAZING), and some demand gen. Overall they were printing money.
Now – they are barely hitting $50k a month. A lot of shopping products they aren't being optimized and will let a piece of clothing spend $1,000+ and it generates 85% ROAS.
It looks like NO one is watching this account at all and just letting it spend money.
I left the company because it got to the point where the CEO refused to take advice from anyone, and basically is running the company into the ground himself.
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