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Absolute Beginner with Ads
Posted by on March 10, 2026 at 8:48 pmTo be honest, I'm not even sure I'm in the right subreddit. I am going to start doing Google ads, I sell insurance. Had a google rep call me and say that they were gonna help me set up a search campaign with a $600 budget. Is this worth it? I figure, if I can convert at least 2 leads a month it will be worth it. But I'm not sure what everyone's experience is with this. Any help or feedback would be appreciated!
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1 Reply
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I would hire someone to mentor you before running ads.
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To be super honest you can’t really just “start doing Google ads”. For your campaigns to do what they need to do, you need a good amount of experience. Google reps call everyone and the quality of the reps vary greatly. The worst ones will be the ones with low budget campaigns such as yours.
A lot of these reps will tell you to do things that will just eat your budget and not drive the results you want and you won’t know any better because you’ve never done it before. I wouldn’t waste your money until you’ve learned about ads a bit more. You can meet with the rep, but don’t action anything until you’re more knowledgeable.
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That situation tends to create a weird tension.
Google reps are usually focused on getting the campaign live, but for something like insurance the real question is whether the budget and conversion expectations actually line up.
When you say two leads would make it worth it, are you thinking two **qualified quote requests**, or two **closed policies**?
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