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#4 On Bing But #20 on Google in YMYL Niche. What to do?
Posted by on March 10, 2026 at 6:30 amHi Everyone!
I have a finance website, it is about upcoming dividend stocks, not in the US. I have had this website for 2 years and never did serious SEO on it until the last couple of months.
This website has a DA of 6, a PA of 19, and a spam score of 1.
It has natural backlinks, in semrush it shows only 70 something backlinks and 3 are best.
The whole website is about dividend investing, dividend payouts and I started putting some blogs on it like "certain stocks which pays fix dividend in certain month for certain years, or a decade, or half a decade".
I'm building topical authority too, and creating 2 backlinks a day, also outreaching to people for guest post.
But in google, my average position for the key page is #20 in 3 months, and #51 in last 28 days, impression dropped to 4 only in last 28 days.
At the same time in Bing, I'm beating ETMoney, Moneycontrol (Investingdotcom of India), 5paisa, and a lot more, my results are under Forbes at position #4, sometimes #3 when checked on a friend's device.
The content is not AI, well researched and the key page has all the details along with the dividend paying stocks table.
I update the page almost daily, have code which auto update the highest dividend paying stock of each week in FAQs, it has all the information that even a noob can understand.
Website is mobile friendly, web vitals are good and I even have content on LinkedIn, which I started few days back for the brand, Instagram for 2 years and youtube for 2-3 years.
The domain got backlink from magazine site, like founder magazine sites, which have good DA and PA and those link are dofollow and shows in GSC.
Now what should I do to rank that specific page on Google, even on page 1 in next 3-6 months.
I've created a content calender to boost the topical authority more for next 90 days, I'll post 30 articles in this time frame, no AI and link them to this page.
These all are about dividends only. Is it good?
other than this, I'm posting 1 post a day on LinkedIn or 2, with a link ratio of 10:1 (in 10 posts, share link of the website in 1 post only), would this help?
I share one dividend update on all these platforms almost daily. Also planning to get paid guest posts for this niche too.
Now, I know here in this sub are a lot of experienced guy like Edward, what should be my approach.
I found Edward few month back and his podcasts help me a lot, I follow him closely and improved my SEO in last few months.
My final question is, why is it working on bing and why isn't on google, what should be my plan? is my current plan good? and I do white hat only, maybe LinkedIn and all might be grey but as a brand its okay right?
If anybody need any other detail, I'm ready to share.
Things that might be helpful are:
- Pages get indexed within 2-3 hours after publishing
- No manual action or something
- No issues in search console
- Not even 1 chinese/spam comment is live on site
- Meta's are good, Keyword in slug, H1, H2, Meta title, and description
- Keyword is targeted properly, no stuffing
- Have newsletter subscribers too (if it might help)
- Have comments from real users on blogs, positive comments
- Technicals are good, hosting is good, domain is unique i'd say
- Average session duration for website for last calender year is 1 minute and 11 seconds, and last 28 days is 1 minute and 27 seconds
- Getting traffic from LLMs too, bing, yahoo, facebook as referral but google is not in the picture
I don't know if anything else to share, I shared a lot.
Thank You.
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1 Reply
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Google uses human reviewers from time to time for YMYL content, so does Bing.
I hear folks around here yapping about backlinks, and PageRank, and I just shrug at the stupidity at times.
Some of these SEO alchemists here kinda think they have found the Elixir of Life by turning base keywords and content into gold, that is vanity, pure vanity.
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Bing is the 2015 version of Google. “Entry level” is lower.
Haven’t done YMYL niche because one day you’re up on Google. Next update you’re de-indexed.
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The big difference here is that you are in a finance niche. For Google that falls under YMYL, which means their bar for trust is much higher than Bing’s. Bing tends to rank pages more directly based on content relevance and basic links. Google is much more strict about authority and credibility signals.
Right now the numbers you shared point to a trust gap. A DA around 6 with about 70 backlinks is still very early for a finance site. The competitors you mentioned have huge authority, brand recognition, and years of trust signals. Even if your content is better, Google usually needs stronger evidence before ranking a small site above them in YMYL topics.
Another thing that might be working against you is updating the page every day. For a data page that can make sense, but constant edits sometimes reset evaluation signals. Google may also struggle to understand what the stable version of the page is.
If you want to improve over the next 3 to 6 months, I would focus on a few things:
First, build stronger authority signals. Not just more links, but better ones. Finance blogs, investing communities, research posts, or expert roundups. Quality matters a lot more than the number of links in this niche.
Second, strengthen E-E-A-T signals. Add clear author profiles, credentials if possible, detailed about pages, and transparent methodology for how you calculate or collect dividend data.
Third, build supporting content clusters around the main topic. Instead of only “dividend lists,” write deeper pieces about dividend strategy, tax implications in your country, payout ratios, sector comparisons, and link them internally to the main page.
Fourth, look at search intent. Sometimes a page that tries to do everything gets outranked by pages that solve one specific query very clearly. Splitting some content into focused pages can help.
The fact that you rank on Bing is actually a good sign. It means your content and structure are likely fine. Google just needs stronger trust signals before it moves you up in a finance niche. Your plan to build more topical content is good, but the real lever for YMYL ranking will probably be authority and credibility rather than just publishing more posts.
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