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4.5 ROAS but barely breaking even. What am I missing?
Posted by on December 28, 2025 at 1:54 amMonth 6 of running paid ads. Dashboard looks great:
– Google Ads: 4.2 ROAS
– Meta Ads: 3.8 ROAS
– Total revenue: $85K
But profit? Maybe $8K after COGS, shipping, returns, and actual ad spend.
The problem: ROAS doesn't care about:
– My yoga mat costs $8, sells for $35 (good margin)
– My resistance bands cost $15, sells for $25 (terrible margin)
GA4 says "scale the resistance bands, they convert better!"
My bank account says "stop please"
I feel like I'm optimizing for the wrong metrics. Revenue ≠ profit but all my dashboards only show revenue.
How are you tracking actual profitability per product/channel when you have varying COGS? Is there a tool that connects GA4 + ads + your actual costs? Or is everyone just building Frankenstein spreadsheets?
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1 Reply
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If you only sell yoga mat and resistance bands, just figure out what you need your CPA per product to be profitable. You don’t always have to focus on ROAS, CPA can work just as well for a limited SKU store.
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