-
$3000+ in Ads – No Conversions – Help!
-
Improve the landing page as everyone has said. And pay close attention to mobile. I’d add a better incentive to fill out the form, and then put it through Claude Code and rework it. You can do it an hour.
Drop the crummy background image, it adds no value and use a different color. Something that contrasts well with the text.
Fix the CSS/forbidden errors you’re getting in the console
If you haven’t already, get some good error tracking coverage. Bugsnag/Sentry. Just because it works fine for you, doesn’t mean it works for everybody. Even better, use Clarity (it’s free) and let’s you replay user sessions to see what’s going on, and might give you a better indications of why users are bouncing.
I’m not an ads expert (SWE like you). But all my campaigns have needed $5-10k+ to build the right audience before they started converting in a meaningful way. This is just me, I’m sure mileage varies and I’m probably also an idiot.
But to have zero, suggests it’s broken and you don’t know about it and/or the incentive isn’t there (which it isn’t, I wouldn’t fill out that form).
Honestly, lean on AI a bit and you can improve this almost immediately.
That $3k you spent is your tuition fee.
-
to provide another pov, throw it all out the window and go with organic content on tiktok , facebook, instagram and linkedin
-
Hey. A lot of my experience is in custom software development, so I can give some insights.
First, 1179 clicks with just 3 thousand dollars spent is not even 3 dollars per click. That’s extremely low for your niche. Is that in Google ads alone? I didn’t research your company but I suppose that you develop software is that right, namely for Salesforce? Those keywords in the states (I assume it’s the United States the location you are using) can be above 300$ a click but in average I never had less than 40$, for keywords like custom software development services or any other software related keyword. I assume the same goes for any Salesforce related consulting for enterprise kws!
So I will take a guess and say that you have search partners activated which makes your company waste a lot of money in junk traffic. This is just a guess I would need to look at the account. Nevertheless, without knowing more and your bidding strategy, even at maximizing clicks you should have higher CPC. The CPAs for this type of market is very high generally.
I will be blunt. I am not the biggest fan of your landing page. I am looking at it in mobile and I feel you have better information in the way you start your homepage than your landing page. You should give context, then try to acquire the data. And the structure of the page itself visually it’s not the most appealing. And that counts as well. I would try to make something like
– Title/H1
– description
-small form (for anyone that converts after reading your description without the need to know more)– then some form of trust. I usually use a logo marquee.
– your services description (with CTA)
– case studies
– another contact form
– footer.
This is a very simplistic set up but it’s more or less what I usually do. I also tend to use a chatbot for people that want to “talk” before converting. I got some leads that way.
But the design COUNTS. Particularly in a market where you are saying you will build them something digital. If that’s your front door…
The conversion tracking if it’s set up correctly (you said Google ads conversion tracking so I assume you are using tag manager) seems all right.
For LinkedIn the same strategy applies but it’s also very expensive, while much more targeted. I find the conversion rates a little lower there, I do prefer to use Google ads to capture existing demand. Your CTR for LinkedIn is actually pretty good, but I would need to see your audience, you might be targeting a lot of irrelevant people. But LinkedIn tends to work better with organic thought leadership content, and I am glad to see you are already doing that 🙂
But believe me, you are not alone, B2B, and the software development market, is DIFFICULT. Like very difficult. You should find a very well versed B2B mkt manager. I don’t want to second guess your marketing manager, but that landing page by itself tells me that he is a little bit out of its depth, because it would never ever be approved by someone with experience.
I would also do a little bit of work in your website. It needs a revamp visually. It uses some design styles that look outdated to me.
-
Your form has too many fields. Salesforce consulting is high competition. Your queries are probably totally irrelevant to salesforce consulting at $3/click.
Go to insights>search terms set it to all time and sort by clicks then you’ll see what you customer types in before they clicked
-
Hey Olivia
There is some really great feedback in this thread, notably the comments regarding the LP experience. Just stick with maybe two LP’s fully optimized to the gills so you can A/B test them. Don’t introduce too many variables at once such as one of your other comments (building out 10 landing pages). That is overkill and too many variables in the equation.
Make sure you have all your tracking installed on the 2 newly optimized landing pages so the analytics gets seasoned. Check out configuring MS Clarity as well for additional UX insights.
I noticed on your GA4 traffic acquisition screenshot that it isn’t displaying paid social anywhere, only paid search. Be sure to use UTM parameters on your campaign links otherwise all social traffic from LinkedIn will show up as referral traffic or organic social.
Your frustration with LinkedIn is understandable. It is an expensive channel and typically to convert from there you need to play the long game (think up to 7-10 touch points). It is a full funnel channel so focusing on BOFU with cold audiences will not work for you unfortunately.
An additional tip is to start working with first hand data if you haven’t already.
-
You’ve got to “bring the pain!” What’s the worst problem your customer is facing? Talk about that first to remind them how much their life sucks and will continue to suck until the problem is fixed. Convince them that you understand exactly what they’re going through and how to fix it.
If you have a broken water heater, who are you going to trust to fix it? A guy who says “I fix stuff. Tell me what you want me to fix and how much you’re willing to pay, and I’ll fix it” or the guy that says “Don’t you hate waking up to a freezing shower in the morning? I’ve fixed thousands of broken water heaters. It’s my specialty. Let me fix yours! Btw here’s 10 testimonials from happy customers who also had broken water heaters.”
You probably have 10 different pain points you could hit on so make 10 different landers and see which one resonates the most or resonates at all in your case.
You can also remove fields. Typically the easier the form is to fill out, the more leads you’ll get. I get why you want to know what the clients budget is, but what the prospect sees in that field is “Hello, how much money can we extract from you?” So forward. At least take them to dinner first.
-
Try LinkedIn lead ads. You can do some great targeting there and customize your form. No matter what, you won’t be spending more than $100 per lead.
-
like others have said, your website is not great.
in general though, book a call funnels are super expensive. You have to come out of pocket significantly before you sign a client. You will have to pay a bunch of money for a single call only to then keep pushing to get enough calls to close a deal.
i have a service business (accounting) and have been in your shoes and done the exact same thing.
what i do now that is working for client flow is selling low ticket info products on facebook.
i come up with info products that solve one specific problem for my ideal customers. then after they buy i offer them an upgrade for a couple hundred dollars to get a one time small service done for them that is related to that specific problem. that gets me calls with my ideal customers.
its insanely much more complicated and ive simplified it a bunch but thats the idea.
you can 100% do a straight book a call funnel but i would encourage you to only run those after you get clients online from cold traffic already. i say that because its a really high cost to test and you ideally would have experience getting clients from cold traffic before building a landing page that requires high spend.
-
Too many mandatory fields in the form. I will not fill all those details..
-
From what you described, the issue’s probably just one layer deeper in tracking or the form flow.
Log in to reply.