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🚨 Sudden drop in conversions in the last 2 weeks — no changes made. Anyone else experiencing this?
Posted by on February 4, 2026 at 1:38 amHi everyone,
I’m looking for some insight because I’m honestly a bit stuck.Over the past ~2 weeks, my Google Ads conversions dropped sharply across a Search campaign.
What’s confusing is that I did not change:- budgets
- bidding strategy
- keywords
- ads
- landing pages
Before the drop, performance was relatively stable.
Setup details:
- Campaign type: Search
- Bidding: Maximize conversions
- Goal: Lead form submissions
- Budget: unchanged
- Tracking: conversions still firing, no obvious tracking errors
Things I’ve already checked:
- No disapprovals or policy warnings
- Conversion tracking still works
- No sudden spike in CPCs
- No obvious search term quality collapse
So my questions:
- Has anyone else seen a similar drop in the last 1–2 weeks?
- Could this be related to recent Google Ads algorithm / learning changes, auctions, or traffic quality shifts?
- Are there any less obvious factors I should be checking (e.g. hidden budget throttling, audience signal changes, demand seasonality, lead form behavior)?
Any insights or recent experiences would be really appreciated. Thanks in advance 🙏
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1 Reply
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search terms report first. google might be matching u to broader queries that look fine but convert worse. also check auction insights, a new competitor could’ve entered without u noticing.
landing page speed is sneaky too. site issues can tank conversion rate without breaking tracking.
one thing about maximize conversions, it can recalibrate toward the wrong audience if u had a period of lower quality leads. switching to target cpa temporarily sometimes resets this.
what vertical are u in? some b2b niches just slow down certain times of year.
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What did you change?
Maybe your automated bidding strategy just went into a death spiral
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Yes, this is happening more lately — Google sometimes quietly shifts Max Conversions toward cheaper, lower-intent traffic, which hurts leads even if nothing changed. Also, search behavior and AI results can shift traffic quality without showing clear warning signs.
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