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selling “seo included” on web builds is a common agency trick to pad retainers by $200-300 a month without doing real work. at roughly one hour per client per month, you aren’t doing seo, you are doing data entry to justify the invoice. your manager knows the output is bad but he is just protecting his profit margins. use those 12 “free” hours he calculated to apply for roles at companies that actually care about growing traffic.
