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Hey friend. I’ve been here before. I dubbed this “lunchbox SEO” long long ago.
For context so you understand where I am coming from, I spent 5 years in agencies. 3 agencies. In each I had:
120 accounts
93 accounts
50 accounts to start, which ballooned to 75ish.Its not fair. Its incredibally hard to do any true quality work. Your agency is expecting you to do shit like… A meta title pass on all accounts in a given month. We all know here that this is a really tiny modifier and not real SEO that drives meaningful results, but these agencies are built around pulling the wool over the eyes of the clients and appeasing them with “deliverables” thst justify the rate they charge.
I used to get written up for advising clients on true best practices, because I insisted on doing the right thing. You have a good head on your shoulders and a sense of morality. The best advice I can give you is to look for alternative employment while trying to help these clients as best as possible.
I ended up making a map of efficient changes I could make, of if only I had Claude back then! I could have done more meaningful work at scale. : / Sadly you will end up doing small burst of work for each client, and putting out fires to prevent cancelations. Id you can map out basic edits that will help though, its the best way to survive until you can run for the hills.
Is this dental SEO by chance? If so, feel free to ping me. I’ve dealt with this shit for eons. Finally got out 3 years back after trying in-house and dealing with dipshit CEO’s instead (one had me de-index their products to “prevent keyword cannabilization from blogs” then fired me for standing my ground and refusing to burn the companies bottom line the ground).
If anything I can at lwast commiserate with you and if need be, I can be a reference for you. I will sing your praises to gods and men alike.
Stay strong, keep your head low in the trench, amd above all else? Assume your manager is worthless and play the game board accordingly. May the odds be ever in your favor.
