Forums › Forums › PPC › ChatGPT ads are here, but can we measure their performance? › Reply To: ChatGPT ads are here, but can we measure their performance? Appropriate_Net594 Guest May 26, 2026 at 10:43 am Feels like we’re in the early “dark social” phase. You can infer impact through lift in branded search, direct traffic, demos, or post-purchase surveys, but clean attribution still seems pretty messy.
