Forums › Forums › PPC › ChatGPT ads are here, but can we measure their performance? › Reply To: ChatGPT ads are here, but can we measure their performance?

  • jdanes52

    Guest
    May 26, 2026 at 9:55 am

    I imagine it will start mainly for reach and awareness, with impressions being a key metric. I know clients that would happily do this ‘just to be on chatgpt’ so they can tell the board they are doing it. It will take them a long time to refine the ad platform and even then I doubt it will be extensive. They’ll need to bundle searches into semantic themes for ‘search term reports’ as it will be so long tail and contextual. It will ikely work more with audience classifications.