Reply To: ChatGPT ads are here, but can we measure their performance?

[TTFV]

Yep, I’m not surprised the ChatGPT is obfuscating their traffic reports and likely blocking UTMs and other tracking codes until they can evaluate and improve performance internally.

Even if you could track results, which would be helpful, that’s not the same as native tracking to help with optimization and bidding.

For my clients there’s no way I’m spending ad dollars without some basic tracking in place.