Forums › Forums › PPC › For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? › Reply To: For Search campaigns in newly created Google Ads accounts, do you typically start by optimizing for “Maximize clicks” or “Maximize conversions”? Joshee86 Guest May 25, 2026 at 2:30 pm I always start with manual cpc. “Force” the campaign to spend for a few days, switch to max clicks, then to conversions (if that’s the goal).
